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Joel Burstein | Keep it Simple Training and Development, LLC.

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About the Keep it Simple Training and Development, LLC. team

We help successful clients optimize their sales initiatives.

Don't settle for less than the best results any longer. Sandler Training delivers proven processes and methodology.

Keep it Simple's Philosophy

Creating Simple Solutions to your Toughest Challenges.


Keep it Simple specializes in making selling simple by focusing on 4 components of sales success. Having the appropriate STRATEGY, helping create a strong STRUCTURE, ensuring hiring of the proper STAFF, and empowering employees with the right SKILLS to be successful. 

Meet Joel Burstein

Joel Burstein, the owner of Keep It Simple Training and Development, is a savvy entrepreneur with 19 years of business development experience. After an illustrious career in the financial services industry, Joel realized he gained great personal satisfaction from helping others achieve their professional goal. As a result, he partnered with Sandler Training to provide an easily adaptable selling methodology which, at its core, embodies Joel’s style of professional candor.

Joel’s success can be attributed to his own personal development. After graduating early from The University of Miami, Joel continued to further his education by earning his Certificate of Financial Planning from New York University. His customer focused approach lead to his firm selecting him to attend The Wharton School at the University of Pennsylvania, a prestigious 3-year program where acceptance is by invite only.

Joel’s passion for success and dedication to his clients earned him both local and national recognition as America’s “40 under 40”. Recently, Joel was named by The New Pittsburgh Courier as one of 2018’s “Fab 40’” for his “Keep It Simple” approach to executive coaching and sales force development.

Caroline co-founded Keep it Simple Training and Development with her husband, Joel Burstein. She started her career in financial services at American Funds and eventually worked for Raymond James, a Fortune 500 financial services firm. She was responsible for the day to day operations of a branch with over $250 million in assets under management and 7 employees.

Caroline manages all the day to day operations such as accounting, bookkeeping, payroll, administrative support, compliance, sales and marketing. Caroline grew up in the Pittsburgh area and graduated from Grove City College with a degree in Finance. 

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Our Clients

Sandler's fully customizable training allows us to effectively serve clients in variety of industries, and company sizes. Our clients are in IT, Banking, Healthcare and many others, and include small to mid-sized through large organizations

Join a Winning Team

Our office is dynamic, fast-paced and all about the clients we serve. Creating job fulfillment for the people who work with us is also a high priority.  We offer competitive compensation and benefits, flexible schedules to help employees achieve work/life balance, and ongoing training to help them advance in their careers.

Industry Recognition

Sandler has been recognized with multiple national awards, including "Training Industry Top 20 Training Companies" and "Selling Power Magazine Top 20 Sales Training Companies."

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